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Marketing Roles Survey
Survey conducted by: J & B Research
Number of Questions: 22
Payment for Completing Survey: $20
Number of people targeted: 2000
Country specific: US, Canada, England
Job Description
1) Which of the following most closely matches your current job title?
2) Which of the following most closely matches your
boss's job title?
3) In which of the following departments do you work?
Responsibilities
4) Do you prefer strategic or tactical activities?
5) Which of the following activities are your PRIMARY
responsibility?
Market Analysis
Quantitative Analysis
Strategic Planning
Product Planning
Promotional Communication
Internal Communication
Sales Support
6) Which of the following activities are NOT part of
your job description?
Market Analysis
Quantitative Analysis
Strategic Planning
Product Planning
Promotional Communication
Internal Communication
Sales Support
7) Which of the following activities consumes the
MOST amount of your time?
8) Which of the following activities consumes the
LEAST amount of your time?
Experience and Education
9) How many years have you worked full time?
10) Were you hired for your current position from
within your company or from outside?
11) Do you consider yourself technical or
non-technical?
12) What is the highest level of school you have
completed?
Compensation
13) Please indicate your current base salary in U.S. dollars.
14) In terms of a percentage of your base salary,
how much of a bonus do you earn?
15) Does your current compensation include stock or
stock options?
Company Information
16) Which of the following best describes the industry your company serves?
17) How old is your company?
18) Is your company's stock currently traded on any
public stock market?
19) How may people are employed (at all locations)
by your company?
20) What is your company's annual revenue (in US$)?
21) In what country do you work?
22) If you work in the United States, in what state
do you work?